Sage Gateshead becomes The Glasshouse International Centre for Music
Today this home for live music lovers reveals its new name and brand inspired by the idea that ‘Music lives and grows here’.
People from across the North East of England shared their experiences of the charity and live music to shape its new identity.
The search for Sage Gateshead’s new name started when it was announced that an arena and conference centre would be built next door and would be called The Sage.
But whilst the region’s biggest cultural charity has changed its name and look, its commitment to great live music for everyone remains at its heart.
The charity’s audiences, young musicians, artist friends, orchestral musicians and community partners are spreading the word and popping up at launch events throughout the week.
And across this weekend, 16-17 September, The Glasshouse throws open its doors for two days of live music, building tours and music-making opportunities. Everyone is welcome and everything is free. This Open House weekend will celebrate the charity’s new name and a new year of great live music for all. To reserve a place on a tour or see a full list of Open House events, visit The Glasshouse’s website.
As part of a new set of ambitions and linked to the idea that ‘Music lives and grows here’, The Glasshouse is launching a new Music Pass, planting a seed to support future music lovers. For every baby born in the North East and Cumbria this year the charity will give families a voucher to be spent on their concerts, gigs, or classes.
Abigail Pogson, Managing Director of The Glasshouse said: “Thanks to everyone who shared their experiences of live music with us to help shape this new identity. Today marks a new era, building on all that has happened over the charity’s near 20 years so far.
“We’re looking forward to continuing to see people across the North East enjoy and make great music, working both with musicians from across the globe and from our most musical region.”
The centre’s new identity was created with Manchester-based design team Music. Their process kicked off with conversations with people from across the North East.
Hundreds shared memories of hearing and learning music at The Glasshouse and what this meant to them. This was celebrated on a dedicated website where thousands watched and listened to each other’s stories.
The new identity reflects the vibrancy and energy of the music making that happens within The Glasshouse’s walls and in its activity throughout the region. A new marque celebrates the music centre’s bold architecture which people said ‘was as much a symbol of home as the Tyne Bridge’. Out of this has emerged a visual language that combines the joy of music and iconic status of the charity’s home at Gateshead Quays.
/ENDS
Media enquiries: Jackie Thompson, Jackie.thompson@theglasshouseicm.org
Phone: 0191 4434602
About The Glasshouse
International Centre for Music
The Glasshouse International Centre for Music is a home for live music lovers.
It’s a place where you can hear rock legends or pop icons on the same night as folk trios or string quartets. Where new musicians are nurtured and showcased on the same stages as platinum-selling performers. And where youth choirs and tambourine-shaking toddlers practise in the same spaces as its acclaimed orchestra, Royal Northern Sinfonia.
Because as an international centre for music they’re focused on creating and celebrating outstanding music – whether that’s unearthing or growing talent from the region or bringing the world’s best artists to their stages. And as a charity they’re focused on making sure all of that is available to anyone – no matter where you’re from, how old you are, how much money you have, or what challenges you face.
Which is why every year more than 2 million people are able to join for top-notch gigs, concerts, and classes – in their venue at Gateshead Quays, out in communities across the North East, and through livestreamed performances and digital lessons.
Whether you’re making it up or taking it in, you’ll find music lives and grows there.
More about The Glasshouse
International Centre for Music
- From global stars to artists starting out, The Glasshouse has hosted 10,022 performances, totalling 4.7m tickets. To have seen every performance would have meant seeing one show every day for 27 years.
- It’s hosted over 220,000 music lessons for North East folk. Over 1.7m young people have learnt to play, sing or produce with the music centre.
- Royal Northern Sinfonia perform at The Glasshouse, tour the region, and have played to international audiences on four continents, with their livestreams reaching people across five.
- Like stepping stones, artists like Ward Thomas have worked their way from their free stages to selling out its big hall and getting global recognition.
- The charity is one of Gateshead’s biggest employers, and so far it’s generated £500m of economic value to the region.
- The charity has been the proud guardians of The Glasshouse for almost 20 years, safeguarding it when live music was put on hold during the pandemic.
- The centre has 630 panes of glass, and stands 40m tall.